Simplifying our buy to let range

The buy-to-let market has become increasingly complex. Landlords are dealing with shifting regulation, rising costs, and changing tenant demand, while brokers are under pressure to provide clear, cost-effective (affordable) solutions in a crowded market.

We believe simplicity is the answer. That’s why we’ve redesigned our buy-to-let range into three clear product sets: Premier, Core, and Specialist. This structure makes it easier for brokers to find the right fit, while giving landlords confidence that their case is being handled with speed, transparency, and expertise.

Three product sets for every type of landlord

Premier – the simple buy-to-let

Our most competitive rates for straightforward cases. Standard SPV products for landlords with up to 15 properties.

Core – the professional buy-to-let

Built for portfolio landlords. Core supports individuals, all limited company structures and larger portfolios with access to AVMs that can deliver offers in as little as 24 hours.

Specialist – the complex buy-to-let

Flexibility for more specialised property types. Specialist covers HMOs, MUFBs, trading companies, and our new holiday let range.

Expert support and smart technology

But products alone aren’t enough; the experience matters too. Behind every case you place with us, you’ll have dedicated support from your local BDM and direct access to an underwriter when you need it most. This personal service means you always have an expert on hand to help you move cases forward quickly and with confidence.

Alongside this, our broker portal was designed by brokers, for brokers, with technology built in-house to do exactly what you need:

• Easy to use – simple login, intuitive account management, and smart filtering.
• Transparent – full visibility on cases, with clear updates every step of the way.
• Fast – no wasted time, with efficient forms, live decisions, and AVMs delivering offers in as little as 24 hours.

Together, this combination of people and technology creates a streamlined journey from application to completion, saving brokers time and giving landlords the assurance their case is in safe hands.

Why this matters

The buy-to-let market will only continue to evolve, with landlords diversifying and regulation becoming more demanding. By simplifying our products and investing in broker-first technology, we’re ensuring brokers have the tools and clarity they need to stay ahead.

Our new product sets – Premier, Core, and Specialist – are available now. Speak to your local BDM.